Furnishing a home is fun until the bills show up. A sofa here, a table there, a lamp you grabbed on impulse — and suddenly one room costs more than a used car. Rooms To Go built its entire business around that problem. Instead of piecing a room together item by item, you pick a fully styled room and buy the whole look in one go.
That simple idea turned a family furniture business into one of America’s biggest furniture retailers. Here’s how the company works, what it sells, and what to check before you order.
What Is Rooms To Go?
Rooms To Go is an American furniture chain founded on September 7, 1990, by Jeffrey Seaman and his father, Morty Seaman. The first showrooms opened in Orlando, Florida, in 1991, with a pitch that felt refreshingly plain at the time: see the room completely styled, like it, and buy everything in it at one price.
More than three decades later, the company remains family-led, with Jeffrey Seaman as CEO, and is headquartered in Seffner, Florida. Its website says it now runs more than 200 showrooms — including Patio and Kids stores — across 10 states. Wikipedia ranks it as the third-largest furniture retailer in the U.S. The focus hasn’t moved much either: it has always targeted the low- to mid-priced market, selling everyday value rather than luxury.
How the Room-Package Model Works
Walk through a showroom, and you’ll see complete rooms — sofa, chairs, tables, lamps, rugs — staged the way they might look in your home. The price on the tag usually covers the entire setup, which removes the hardest part of decorating: making everything match.
Package vs. buying piece by piece
|
Factor |
Room package |
Piece by piece |
|
Coordination |
Fabrics, finishes, and scale pre-matched |
You do the matching yourself |
|
Cost |
One package price, usually a discount vs. separate totals |
Prices add up item by item |
|
Speed |
One decision, one delivery window |
Many decisions over weeks |
|
Flexibility |
Fewer chances to swap single items |
Swap anything, anytime |
|
Best for |
First homes, quick makeovers, rentals |
Slow upgrades, mixed-style lovers |
The trade-off is real. Packages win on price and simplicity; single pieces win on freedom. Most shoppers end up doing some of both, and the store sells individual items — sofas, tables, mattresses, and bedding — alongside the sets.
Brands and Collections
Rather than relying only on house labels, Rooms To Go partners with recognizable names. Current collections include:
- Cindy Crawford Home — the long-running flagship line
- Sound Tech by Shaq — a Shaquille O’Neal collection
- La-Z-Boy — recliners and motion furniture
- Disney — themed designs for kids’ rooms
Financing, Delivery, and Returns
Financing. Rooms To Go offers a store credit card issued through Synchrony Bank, with promotional interest-free plans on qualifying purchases paid in equal monthly installments. Terms change often — plans have ranged from roughly a year up to 50 months on larger purchases — so read the current offer before signing anything.
Delivery. Fees vary by location and order, and here’s a detail many shoppers miss: once merchandise is delivered, delivery fees are non-refundable.
Returns. The window is tight, so this matters. Online purchases can be returned within 48 hours of delivery if the merchandise was not as expected, with refunds covering the merchandise amount. Showroom purchases generally cannot be refunded after delivery. Policies vary by item and change over time, so always check the current terms before you buy.
The Bottom Line
Rooms To Go made furniture shopping simple: see the room, like the room, buy the room. More than 30 years on, that package approach is still one of the fastest ways to get a designer-style look without hiring a designer. The things to watch are the short online return window, non-refundable delivery fees, and financing fine print. Measure your space, read the current terms, and the one-price-whole-room idea can take real stress out of furnishing your home. Click here.
